The higher the rank of the website the more will visitors the website.
Search engine optimization makes sure that the structure of the website is designed in such a way that the search engine understands.
SEO’s not only built search engine-friendly websites but also make it better to use for people too.
The title is the most important part of the web page. So, the title of the page must include the proper information about the content.
How search engine works
The first thing in search engine optimization is to figure out the interests of the people on your product and services. Databases store their search results and then we get access to them. Then we go to the most common search terms searched by people. If the term is searched a lot then tits are likely to send traffic to your website.
After that, the next step is to check the ranking of the website by checking the strength of the site that already ranked for this term. If the sites are well developed then no other site can be ranked above. The keywords which we want to rank must be on the important parts of the page. Then google decides which page must be on the top rank. This must include the links which are attached to your site to show google that your site is important.
SEO Score
Domain authority (DA) or SEO score is a number given to your site. The number is 100 on a scale. A site with a greater number would be the more ranking site. And will get better results on search results. The site score increases by its age, link, etc.
SEO Techniques
Once you understand the needs of your audience you can easily work on search engine optimization. Becoming an SEO expert is easier by only getting the demands of your visitors. Once your webpage begins to rank on a google search engine you will see a clear improvement by getting more and more clicks. Here are some of the techniques of search engine optimization:
Plan Your Site Framework
In this technique audit a site framework to get information about why you are not getting the traffic and sales towards your website. It is the examination of the results in order to make a proper decision. This helps to increase the profit of your site.
Data Research
You should focus on the needs of the users and must ask yourself what topics people are talking upon social media.
Create Landing Pages
Develop more optimized landing pages to lead the best sales and visitors. The more well-designed landing pages are developed the more gateway you open for upcoming traffic.
Make Your Site Responsive
Search traffic can be increased by targeting the mobile user because now most people use mobiles to access the web. Make the website more mobile-friendly and responsive.
Improve Infographic Power
In order to double your search traffic double your infographic power. You should create high-quality visual information to increase traffic. Most people don’t focus on the information part. They focus on graphics but both of them are important.
Find an idea that people are searching for and make an infographic of that idea.
Research Your Competitor
Find your competitor, compare your site with them, then Use the keywords to rank your site better than them.
Active on Social Platforms
By getting active on the social platforms you can improve your ranking on google, get more traffic, and build new fans.
Linking to Internal Pages
Linking to the other pages shows Google the depth of your site pages. People focus on getting visitors on their homepages and work hard to rank their internal pages.
Archive Pages
Refresh your archive pages
Keywords are not words
The keywords are not only keywords, but they also contain phrases, and sentences and have a lot more information in a single query than a single keyword used to have.
Tools for SEO’S
There are so many tools of SEO to improve marketing by using the right tools we can improve our projects.
Here are some of the tools:
- Google page speed insides:
This tool checks the speed and visibility of your website on multiple devices.
- MOZ local listing score:
Shows you how your local business looks online
This tool fetches the data from different sources like Google, Facebook, etc, scores your business, and sees what your local business looks like.
- Keyword tool:
The keyword tool is based on 700+ keyword ideas.
- Google Analytics:
It is a website analytics tool that gives detailed statistics about the performance of your website.
Like About
- Traffic
- Traffic’s sources
- Audience
- Customers
- Sales
- Many more
Some points tracking in analytics:
- The number of visitors who visited the website.
- The number of pages visited by visitors.
- Popular pages on a site.
- The average duration of visitors visited the site.
- Bounce rate (percentage of visitors who visited a particular page and stayed on it for less than 30 sec)
- Goals to track the results of your business.
- Google webmaster tools and BING master tools:
Google search console is also known as the google webmaster tool. With the help of this tool website, the owner can look at how his website is seen by search engines. It is used to see any bugs, issues, or indexing. It gives the error reports.
It gives you information about what the top search engines think about your website. These two tools require installation on your system.
- Open site explorer:
The open site explorer gives the full range of link analysis. It includes the pages coming your way as well as your most linked pages.
- Google keyword planner:
When we enter a keyword or a group of keywords into the tool, google will return all the helpful stats to guide the strategy.
And also gives the suggested terms which may not be considered by you before.
- com:
It brings up all the autofill which may help your search keyword. It is also helpful to see your rank on the results page.
- Google trends:
The search in google trends gives SEO opportunities to your content.
- Quick Sprout website analyzer:
Quick sprout analyzer tool gives the full analysis of your website. Like, speed, tests, search engine optimization, links, social, tags, keywords as well as competitors, comparisons, etc.
- Schema creator:
Schema creator creates the custom code so that your events, content, organizations, reviews, and people are displayed on a page as you want them on a search page.
- Similar web:
This tool is best used for comparison or competition. This tool is used to compare the traffic between two websites.
- SERP’S rank checker:
Through SERP’S rank checker you can check the rank of your site. There are two ways to check the rank
- Input your website and the keyword to check where it exists or ranked
- The other way is to view the top to bottom results of keywords and leave your website field blank.
- XML sitemaps :
Extensible markup language sitemaps
Enter your site’s URL and some parameters, then the XML sitemap will create a sitemap that can be uploaded on a google webmaster tool.
- BROWSEO:
Enter your side then this tool will help you to see your site just like the way the search engine sees it.
- SEO site checkup:
go to the website by auditing it.
Site checkup, errors that may come out in a site.
through the fast checkup of your site checking the
tags Gives the score Search metrics website analyzer:
The search metric analyzer shows you how your website ranks in social and search.
This tool performed a dashboard and search for ranking of your site along with the preview of the top most terms.
- Find broken links:
Shows the errors on the site
As from the name it is explained that finding a broken link highlights the number of internal as well as external links that need to be fixed.
- AHREF’S explorer and backlink checker:
It gives a complete overview of your site, links, and pages.
It gives the dashboard for referring pages and links which are informative.
- Copy Space:
Enter a URL for the website and then the copy space will show you the duplicate of your content exists online. With the help of this tool, you find the results and can get your SEO in a specific order.
- MOZ toolbar:
Once this tool is installed you can see SEO insights from any particular website or from google search result pages.
- text generator:
Through robots. In text files, the web robots get to know what should be done by the web pages. This file resides in your home directory. Before the search engine searches your site, they look into a robot. text file to see which files/ files directory, file types, or directories they are not allowed to see.
- Structured data testing tool:
This tool uses the data to validate the structured data for any webpage. This tool provides context to the information on your page. You can test it by copying and pasting.
- Microsoft SEO toolkit:
Microsoft SEO toolkit combines different tools into one to use together. This tool is used to analyze your site and give you a proper recommendation on how to make your site more SEO friendly. This one is used for windows only. These were some common tools used in SEO.
Why Should we SEO our Website?
Before making a website we aim to get more and more clients and bring our website to a market level, by optimizing our website on search engines we can get more clients and visitors to find us online.
By using a google analytical code you can easily check the number of visitors visiting your website, how long they stayed, how many pages they visited for how much duration they stayed how many pages they are getting or not.
Thank you!
